VERSACE

The brand was founded in Milan, Italy, in 1978 by Gianni Versace. The Medusa is used as the logo of the brand and has received attention since the debut together with their gorgeous style. Along with Giorgio Armani and the late Gianfranco Ferre, who were just as popular as Gianni at the time, the three designers were called “3G” from the first letters of their names, and led the Italian fashion industry. Gianni was born in 1946 in Reggio Calabria, Italy. In 1997, he was shot to death in Miami, USA. His sister, Donatella Versace, took over the brand after Gianni’s death. Donatella had been helping her brother since she was a college student and was entrusted with their diffusion line “Versus.” Donatella added seductiveness and the glamorous atmosphere in addition to their previous brand image.